How Cognitive Search is Delivering Breakthroughs in Lithium Communities

Online communities on Lithium play a crucial role in fostering long-term relationship between a brand and its customers. They enable easy access to answers and give users the ability to share their experiences. This improves knowledge sharing and gives customers an opportunity to resolve minor queries themselves. This is why a number of large and medium-sized organizations invest in a Lithium community. Well, what if we tell you there is a way to stir things up on your community and take…

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Why Enterprises are Jumping on The Cognitive Bandwagon

Recently, a lot of enterprises have started looking for more capable search engines to enhance their search capabilities. At the same time, AI-powered enterprise search, also known as cognitive search, is making a lot of ripples. A large part of this sudden surge can be credited to the core technologies it hides under the hood. It actively uses artificial intelligence (AI), machine learning, and natural language processing (NLP) to deliver stellar search experience. But what are the reasons that lead enterprises…

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Real-Time Search Analytics: Your Ingredient to a Winning Business

Let’s face it, every SMB and enterprise is now facing tough competition. New innovations are constantly rolling in and seem ready to take over the world. To continue making strides towards growth, you need to make smart business decisions. But how? Well, the answer lies in data. Analytics uses endless streams of data to help you make more informed decisions. However, there is a downside. Using or understanding analytics takes an awful lot of time and still not everyone gets it.…

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3 Days Filled with Idea Sharing & Networking – TSW’18, San Diego

Technology Services World (TSW) 2018 San Diego is barely a week away and we cannot wait to meet and plan your support-led expansion! TSW is an annual conference hosted by the Technology Services Industry Association (TSIA) which brings together the brightest minds from the sales and support industries. This makes it one of the best places to network, discuss ideas, and stay up-to-date with the current trends in technology services space. By attending the event you get to: Learn about latest…

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AI & Search Analytics: The Yin and Yang of High-Performing Content Pieces

“Tracking marketing is a cultural thing. Either tracking matters or it doesn’t. You’re in one camp or the other. Either you’re analytical and data-driven, or you go by what you think works. People who go by gut are wrong.” ~ Stuart McDonald, CMO - Freshbooks Tracking content’s performance is of utmost importance. Otherwise, you stand at the risk of creating content that does not perform well because it fails to meet user’s needs. By amalgamating the extraordinary power of search analytics…

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SearchUnify and the General Data Protection Regulation (GDPR) — What Our Clients Should Know

SearchUnify’s primary emphasis is, being in compliance with any existing decrees and regulations pertaining to the collection, distribution and utilization of any data, including personal identifiable information. With the initiation of the General Data Protection Regulation (GDPR) in the European Union, Grazitti Interactive with its product SearchUnify vows to its customers, especially the clients using our business search solution, to be an ally in Compliance and Data Protection not only across Europe/US, but worldwide. Grazitti Interactive, aspires to work as ‘data…

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Banking on Artificial Intelligence to Deliver Relevant Results

Relevance is the driving force behind every effective search solution. After all, what good is a search that does not even fetch the right results? A study by Advanced Web Rankings revealed that average users do not look past the initial five results on the first result page. This implies simply indexing information does not cut it anymore. The best results need to be right at the top in order to catch the user’s eye. In the purview of search, relevance…

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Time to Clean Your Content Using Search Analytics


Your visitors form their first impression of your website within the first 2.6 seconds of landing. That’s the time you have to impress your visitors. To effectively engage your visitors, you must be able to proactively deliver what they’re looking for and empower them to find relevant information quickly. To ensure that only useful information reaches people, you need to maintain a repository of high-performing content. For that, you will have to identify the most useful content in your repository, weed…

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Enrich Salesforce Service Cloud with SearchUnify

A study by Interact suggests that 19.8 percent of business time – the equivalent of one day per working week – is wasted by employees searching for information to do their job effectively. Support agents spend most of their time in Salesforce® Service Cloud. They need quick & relevant information to resolve customers’ queries, but have to sift through multiple information sources (support portals, product documentation, CRMs, CMSs) or applications (intranet, extranet, emails, databases) to reach the right information. Helping agents…

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Replace Google Search Appliance With An AI-Driven Search Solution


Google is discontinuing its hardware-based Google Search Appliance (GSA) with renewals ending in 2018 and support ending in 2019. Finding a replacement solution doesn’t have to be too complicated. In our last blog post “6 Key Deliberations For Replacing Google Search Appliance”, we discussed the top criteria for selecting your replacement for GSA. As you dive deep into the evaluation of different search solution options, you should follow a systematic approach that makes sure you are able to retain what’s good…

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