Alish Gill

Alish Gill

Content Writer

Alish is a tech newb, an AI enthusiast, and a passionate writer. She primarily writes about AI products. She has combined a bachelor’s degree in engineering with her love for writing into a fascinating career at SearchUnify. When not reading or writing, she can be found chatting with bots.

6 Best Practices for Successful Customer Onboarding for SaaS Companies

According to The Temkin Group, companies earning $1 billion annually can expect to earn an additional $700 million within 3 years if they invest in customer experience. For SaaS companies, in particular, they can increase revenue by $1 billion. Gone are the days when product quality and price were the key differentiators of businesses. By the year 2020, customer experience will overtake price and product as the key brand differentiator. When a buyer has finally taken the plunge to go for…

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Leverage AI across the Customer Journey – from Onboarding to Retention

Closing a deal is not the end, only the beginning. Good customer relationship is an outcome of great customer experience, and it influences retention, lifetime value, and expansion. So, you need to focus on delivering great experiences at each step of the customer journey after sales – from onboarding to retention. 70% of customers expect a company’s website to include a self-service application. This figure is specific to the customers at the onboarding stage. 59% of the ones at the nurturing…

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What the ASP Conference Taught Us About the Changing Support Landscape

The ASP Conference held in San Diego, CA on March 27 and 28 killed it with all the unique ideas and information shared by passionate support professionals. What made it hotter than all the other conferences is the most relevant and latest topics sprouting in the support sector like how AI and Machine learning are changing the landscape and how support leaders can make the most of them. Here are 5 major takeaways from the ASP Conference: 1. Problem Prevention: Customer…

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6 Steps to Augment Agent Productivity in Salesforce Service Cloud

There are several things that distinguish you from your competitors, from your product or services to your vision and the way you present it. But what is the one thing that is common among all companies and yet different? Support Agents! They make a major contribution to your success by handling customer queries and providing handy solutions that help you retain your customers. Service representatives are often your company’s first point of contact so it is imperative that your customers have…

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5 Ways to Increase Case Deflection on Your Salesforce Community

"I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it."- Bill Gates Millennials have grown up with this mantra and want solutions to their problems in the most effortless and fastest way possible. And the first place they go for finding their answers is your online community. Now, being a community specialist how do you make sure your overwhelmed customers go happy and smiling? Self-service. Bingo! And…

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3 Ways to Begin Your Support Transformation at the ASP Conference on Advanced AI Tools

According to Juniper Research, chatbot conversations will deliver approximately $8 billion in cost savings by 2022. Businesses are betting big on AI and chatbots, and a major chunk of this investment is in the customer support department. Gartner predicts that 85% of customer service interactions will be with chatbots by 2020. Having said that, only 17% of executives at major companies say they’re familiar with cognitive and AI technology. If you don’t want to be one of the ignorant majority that’s…

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