Alish Gill

Alish Gill

Content Writer

Alish is a tech newb, an AI enthusiast, and a passionate writer. She primarily writes about AI products. She has combined a bachelor’s degree in engineering with her love for writing into a fascinating career at SearchUnify. When not reading or writing, she can be found chatting with bots.

How to Scale Your Customer Success Function with Cognitive Technology

How to Scale Your Customer Success Function with Cognitive T...

The best way to ensure a continuous stream of revenue, especially for a SaaS company, is to help your existing customers get more from your product. But how? That is why the customer success function came into being. In its early days, customer success primarily focused on “fixing the wound” and stopping customer churn. But now, it has a laser focus on delivering real and measurable business value. However, scaling customer success remains an issue. A recent TSIA poll revealed that…

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How Cognitive Search Platforms Have Become Indispensable Across Enterprise Teams

How Cognitive Search Platforms Have Become Indispensable Acr...

Today, data has become irrevocably intertwined with business strategies because leaders want to pursue progress, innovation, and on top of all, outshine others. And extracting value from organizational data helps achieve these goals, that too, at scale. But where there is data, there are data silos. To overcome this hurdle and tap into the collective organizational knowledge in real‑time, forward‑thinking firms have started adopting cognitive search platforms. Because, to quote The Forrester Wave™: Cognitive Search, Q3 2021, “cognitive search platforms ingest,…

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Grazitti Interactive’s SearchUnify Named a Strong Performer in The Forrester Wave™: Cognitive Search, Q3 2021

Grazitti Interactive’s SearchUnify Named a Strong Performe...

According to The Forrester Wave™: Cognitive Search, Q3 2021, “‘Knowledge is power’ goes for every enterprise. However, much of that knowledge is locked up tight as a drum in data silos ad infinitum. Cognitive search platforms ingest, organize, and understand data from enterprise data sources to provide employees with precise insights and answers to important business questions.” The same report also identified Grazitti Interactive’s SearchUnify as a “Strong Performer.” Getting cited as a Strong Performer among the 13 most significant cognitive…

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How to Successfully Proliferate Conversational AI Into Your Corporate-Wide CX Strategy

How to Successfully Proliferate Conversational AI Into Your ...

Conversational AI evolved from being just a touchpoint tool to a personal assistant that leverages cognitive resources (like ML, NLP, and analytics) to play many roles across your CX strategy. The same chatbot that provides information to a prospect can also ensure a smooth onboarding experience at later stages. It can use customer history and patterns to add context to interactions, thus making them more meaningful. This ensures that the customers have a unified experience throughout different stages of their lifecycle.…

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How Dynamic Decision Tree Structure Unlocks Contextual Chatbot Interactions

How Dynamic Decision Tree Structure Unlocks Contextual Chatb...

You’ll find a lot of people who don’t believe in the magical power of chatbots. Pretty sure that they must’ve been stung by a chatbot’s out-of-context and wrong responses. But times have changed. Unsupervised and adaptive learning-based chatbots have risen and are making noise. The reason behind the comeback of chatbots (after their initial fall) is that a new breed of chatbots is on the horizon. It creates a dynamic and adaptive flow of conversations based on AI-powered algorithms. Unlike their…

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6 Fascinating Ways to Align Support & Product Teams for an Optimized Product Roadmap

6 Fascinating Ways to Align Support & Product Teams for...

Whether you’re just getting started or featured in Forbes’ ‘World’s Most Valuable Brands,’ your ultimate goal is to make your customers happy. And the best way to do that is by making their experience with your product butter-smooth. This goal becomes more achievable if your customer support & product teams work together. But do they? Only 58% of product teams say that their customer support teams influence the product roadmap. Your support agents engage with customers directly to resolve issues, work…

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4 Shackles that Hold Back a Successful Proactive Support Model

4 Shackles that Hold Back a Successful Proactive Support Mod...

I was frustratingly trying to connect my smart T.V. to Netflix yesterday when that little circle kept rolling, trying to load. Then, an error code popped up with the hideous ‘please try again in some time’ message. In less than a minute, my iPhone chimed with a new notification: an email that read “Trouble watching Netflix? Here’s how to fix the error you may have seen.” See what Netflix did there? Forget about assisted service, Netflix didn’t even let me go…

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How Cognitive Tech Dethrones Traditional Ticket Routing & Delivers Better CX

How Cognitive Tech Dethrones Traditional Ticket Routing &#03...

One of the key findings from the Gartner Customer Experience Management Survey was that customers are more likely to renew a relationship if their interactions with a company are fast and easy. So, the burning question is, how do your agents prioritize support tickets or service requests efficiently? Cognitive technology is the answer to this question. This blog post points out the sheer limitations of the traditional ticket prioritization system and explains why it’s about time to jump on the cognitive…

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Leveraging AI Bots to Supercharge Your Agent Productivity & Prevent Burnout

Leveraging AI Bots to Supercharge Your Agent Productivity &#...

It’s high time companies made some changes to improve support agents’ experience and quality of work life. After all, agent experience is as important as customer experience, and elevating the former propels the latter. How do you improve your agents’ experience? By employing technology that aids agents in finishing mundane tasks and provides case-resolving information on the fly. One such technology is agent assist bots, also known as agent-facing AI bots or agent automation bots. This blog post explains what they…

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How To Hot-Wire Your Enterprise Search Engine with Content Lifecycle Management

How To Hot-Wire Your Enterprise Search Engine with Content L...

Organizations all across the globe struggle with enterprise search. So much so that they hire search and taxonomy consultants to implement search projects or fine-tune their existing search engines for the best results. And for a while, it works. Then, the enterprise search engine relapses into its former messy state. There are two reasons why that happens: Enterprise search is not a ‘set it and forget it’ project but a continuous enhancement effort to support changing user and business needs. A…

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Case First to Knowledge First:

Simplifying the Journey to Sustainable Customer Support

Case First to Knowledge First:

Simplifying the Journey to Sustainable Customer Support

COGNITIVE TECHNOLOGY: THE FORCE MULTIPLIER FOR SCALING CUSTOMER SUCCESS