Grazitti Interactive’s SearchUnify Named a Strong Performer in The Forrester Wave™: Cognitive Search, Q3 2021

According to The Forrester Wave: Cognitive Search, Q3 2021, “‘Knowledge is power’ goes for every enterprise. However, much of that knowledge is locked up tight as a drum in data silos ad infinitum. Cognitive search platforms ingest, organize, and understand data from enterprise data sources to provide employees with precise insights and answers to important business questions.”

The same report also identified Grazitti Interactive’s SearchUnify as a “Strong Performer.”

Getting cited as a Strong Performer among the 13 most significant cognitive search providers in the 26-criterion evaluation by Forrester is a proud moment for us. The Forrester report noted that our platform “offers strengths in applications for popular use cases, usage analytics, tuning tools, and data connectors.”

The report cites, “SearchUnify’s sweet spot is for enterprises that wish to quickly implement cognitive search for any number of digital experiences while having easy-to-use tools to customize and tune the results.”

You can access the full report here.

SearchUnify scored the highest possible scores in four total criteria. These include:

1. Analytics

Forrester rates vendors based on what usage analytics are collected and how they can help administrators understand and manage the solution.

Our take: Businesses can stay abreast of trends with SearchUnify’s analytics and track conversions intelligently with metrics such as case deflection, content gap analysis, session tracking details, and much more.

2. Applications

At SearchUnify, we like to think outside the (search) box. Translation: SearchUnify’s cognitive platform not only powers search but also a suite of AI-fueled applications. These apps were developed keeping in mind the common business use cases in support and self-service.

The Forrester report noted that “SearchUnify is specifically designed to boost the customer digital experiences both for self-service support and to enable agents to find answers faster.”

According to the report, “…SearchUnify can be easily integrated with any number of SaaS products or directly embedded in other digital experiences. SearchUnify has prebuilt data connectors to numerous cloud-based data sources that make it easy to combine data from commonly used SaaS apps, including Microsoft Dynamics 365, Salesforce, Jira, WordPress, and Khoros.”

3. Search

We respect every user’s unique way of interacting with a firm’s digital properties. While some users like to navigate through menus, use the search box or filters, others prefer simply chatting with your bot; Not to mention, some even prefer a combination of these.

SearchUnify’s cohesive design and unified approach ensure that no matter which way users interact, they’re always presented with relevant results. Even our Intelligent Chatbot is powered by search. Its out-of-the-box interface can access enterprise-wide data repositories and leverage NLU for intent recognition to respond accurately.

4. Usability

Let’s be honest, B2B products are complex. In our opinion, receiving the highest possible score in the usability criterion is a validation of our compelling product vision and a strong focus on user experience.

SearchUnify is fairly easy to implement and offers an extremely user-friendly GUI and in-product help for quicker ROI and time-to-value. We know that some folks like a ‘homegrown approach.’ That’s why we also offer development tools for business professionals and developers in case they want to develop their own custom apps or features on top of SearchUnify’s robust framework.

Whether you’re working to elevate information discovery in your organization, smoothen digital experiences, or turn data into insights for both employees and customers, SearchUnify is your genie.

We’ve helped multiple leading enterprises to dramatically improve their customer support & self-service outcomes, such as Kronos, Idaptive, Rubrik, Bluebeam, etc., to name a few. In fact, Bluebeam won a Silver Stevie®, earlier this year, in collaboration with SearchUnify for ‘Best Use of Technology in Customer Service’ and achieving a whopping 62% case deflection.

Find out what we think makes us unique from the lot by reading the full Forrester report here. Alternatively, you can get a live demo and see the cognitive wizardry in action.

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