SearchUnify & TSIA to Host a Webinar on ‘Winning at DCX with Cognitive Technology: The CIPA Maturity Model’

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John Ragsdale, Distinguished VP, Technology Ecosystems, TSIA, and Vishal Sharma, CTO, SearchUnify, will discuss the strategic value of cognitive technology in CIPA model adoption and DCX value realization.

Mountain View, CA | March 3, 2022 – SearchUnify, a recognized unified cognitive platform, and TSIA are coming together again to deliver a thought-provoking webinar on winning at DCX by successfully adopting the CIPA (Connected, Informed, Personalized, and Agile) model with cognitive technology. The live event will unfold on March 22nd, 2022, at 11 AM PT & 2 PM ET.

Navigating the DCX Maze with Cognitive Technology

User interactions across digital touchpoints have increased. There has also been a seismic shift from product to experience. Organizations need to craft connected user journeys because customers expect digital experiences that are intelligent, personalized, and channel-agnostic.

TSIA revealed that 40% of a company’s expenses, on average, are spent compensating for a weak DCX. That is why organizations need to offer an outstanding digital experience. To make it happen, they create more digital channels, which does more harm than good.

The additional avenues distort customer journeys into siloed, disintegrated, and complex experiences. That is where cognitive technology can be a critical differentiator. With customer-centricity at its core, it ensures a seamless end-to-end digital customer experience.

“Experience is the new product,” said Vishal Sharma, CTO, SearchUnify. “And if DCX is anything but exemplary, things can go south quickly. That is where our CIPA (Connected, Informed, Personalized, and Agile) model kicks in. It ameliorates experiences across the post-sales journey. All it takes is a little nudge from cognitive technology.”

The upcoming webinar explains how an impeccable end-to-end DCX can be a mission-critical differentiator for every business. It’ll also answer how cognitive technology can add strategic value in achieving this feat.

Webinar Logistics


John Ragsdale
Distinguished VP, Technology Ecosystems

Vishal Sharma
Chief Technology Officer

Title – Winning at DCX with Cognitive Technology: The CIPA Maturity Model

When – Tuesday, March 22nd at 11 AM PT & 2 PM ET | 45 minutes

Register for the webinar here.

About TSIA

Technology Services Industry Association (TSIA) is the world’s leading research organization dedicated to helping technology companies achieve profitable growth and solve top business challenges. Services, Sales, Product, and Channel organizations at tech firms, large and small, look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities.

About SearchUnify

SearchUnify is a unified cognitive platform by Grazitti Interactive that revolutionizes information findability, fuels intelligent enterprise search, and makes for a robust platform for AI-based apps like Intelligent Chatbot, Agent Helper, Knowbler, Escalation Predictor, and Community Helper. Its AI powers relevant and personalized search results for customers, partners, and employees across industries.

Media Contact
Karamjeet Singh Khosa
Senior Marketing Manager, SearchUnify