Mountain View, CA | May 05, 2022 – SearchUnify, a leading unified cognitive platform, is teaming up with Appinium for a thought-provoking webinar on delivering relevant, intuitive, and personalized experiences to ace brand advocacy. The live event will unfold on Thursday, May 26, at 09:00 AM PST. Registrations for the same are open here.
Contrary to the popular belief, customer experience isn’t a destination; it is a journey. It commences well before signing the dotted line and goes way past support. And throughout their journey, customers leave behind digital footprints in the form of information they create and access. Although multiple teams like marketing, sales, distribution, customer service, finance, etc., work behind the scenes to optimize data at each touchpoint, customers still want to experience a coherent, tethered, and cumulative relationship with the brand.
Cognitive technology helps integrate disparate repositories so that you can effortlessly optimize data and personalize interactions at each avenue. It ensures consistent content discovery, customer education, and learning experience for individuals entering the funnel, becoming prospects, onboarding as new customers, and ultimately reaching support to turn them into brand advocates.
“Customer experience is the biggest triumph that’ll set you apart from your competitors,” said Alok Ramsisaria, CEO of Grazitti Interactive, SearchUnify’s parent company. “Customers leave a trail of data while interacting with your brand. And if you are able to follow it and gain a comprehensive understanding of your customers, you’ll take brand advocacy and loyalty up a few notches. In our upcoming webinar, Steve Jacobson and I will talk about how you can achieve this feat with cognitive technology,” he further added.
Founder & CEO
Title: Relevant, Intuitive, Personalized: The Human-Centric Approach to Content Experience
When: Thursday, May 26 at 09:00 AM PST
Register for the webinar here.
Appinium recognizes that data drives the future. This is why the Appinium team is dedicated to building a suite of products that acquires, compiles, and delivers an unprecedented level of marketing, sales, learning, and customer-service data on the platform. Products are seamlessly used effectively on the world’s most powerful platform–Salesforce.
SearchUnify is a unified cognitive platform by Grazitti Interactive that revolutionizes information findability, fuels intelligent enterprise search, and makes for a robust platform for AI-based apps like Intelligent Chatbot, Agent Helper, KCS Enabler, Escalation Predictor, and Community Helper. Its AI powers relevant and personalized search results for customers, partners, and employees across industries.
Senior Social Media Manager, SearchUnify