The tech-savvy nature of customers has helped eCommerce turn into a multi-billion dollar industry. Lately though, margins have dropped significantly owing to increased competition in this space. Conversion rates have also plummeted as a lot of transactions are being abandoned somewhere in the middle. This can be attributed, in part, to the thorough research that buyers want to put in before arriving at a conclusion.
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GVP - Customer Support & Advocacy, Marketo
SVP, Global Customer Support & Success, Rubrik
CEO, Grazitti Interactive