Premium Support – Pricing Strategies

In this episode, Patricia Lughezzani explores how to approach pricing premium support in a way that balances customer value and business sustainability. It starts with understanding your company’s market position and benchmarking against the competition. Clear insight into cost structures and margin goals is essential, as is planning for scalable capacity. Finally, aligning executives on how services are staffed and sold ensures consistent delivery and profitability.

Key Takeaways:

• Align pricing with your market positioning
• Study the competitive landscape
• Factor in costs and margin targets
• Plan for added support capacity
• Secure executive alignment on service delivery

Watch the full episode