Premium Support: Internal Partnerships

Strong internal partnerships are critical to the success of any premium support program. This episode focuses on identifying the right cross-functional collaborators and defining how and when to engage them. Early, transparent communication with stakeholders helps build trust and alignment, while forming new relationships can unlock additional opportunities. Once launched, it’s essential to assign clear ownership of the premium support pipeline to maintain momentum and accountability.

Key Takeaways:

  • Identify internal partners and define engagement levels
  • Communicate early and frequently with stakeholders
  • Build new cross-functional relationships
  • Establish ownership of the premium support pipeline post-launch

 

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