Mr Ramsisaria started the discussion by saying that up until the previous generation, failure was considered a stigma. However, in the world of startups, there is nothing called a “failure” – an entrepreneur either wins or learns. Sunali started by talking briefly about her experience. She started off as a consultant in a few startups before creating an e-commerce company of her own. After spending a couple of years building the product, she soon realised that the product market fit was incorrect and that was her first failure. The major learning that came out of it was that one needs to be quick in developing and testing MVPs so that user feedback can be incorporated at an earlier stage. Sunali then went on to discuss her second startup by the name of Trabug where they used all these previous learnings and built a successful services startup.
